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Obfuscating the harms of smoking For much of the last century, tobacco companies attempted to reassure a public increasingly worried about the health consequences of smoking through marketing campaigns with claims such as More Doctors Smoke Camels, and Got a cold

These measures seek to homogenize the market and make tobacco less attractive, especially to the young population

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Because of the asymmetry in resources between public health entities and the tobacco industry, public health ad campaigns can help only so much

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It is generally legal to buy cigarettes online in Canada, with certain restrictions and regulations in place